BRAND STORY

Our Historical Story:

In the annals of history, there existed a tale that captivated the hearts of people in early eras of North Europe. Passed down from generation to generation, it spoke of a sanctuary amidst tragedy and war—a place where the bond between humans, animals, and spirits transcended mere companionship.
SweetGround, as the story goes, was more than just a refuge; it was a beacon of hope in dark times.
At the heart of SweetGround stood a magnificent oak tree, its roots entwined with the myths of old. Legend had it that the tree was planted by an elf in ages past, its branches stretching far and wide like outstretched arms. Wherever the branches reached, they guided weary souls—human, animal, and spirit alike—to the sanctuary of SweetGround, where the fires of war could not touch them.

Inspired by this timeless narrative, we endeavored to bring the story to life, opening a store unlike any other. Our aim was simple yet profound: to provide better experiences for any visitors who crossed our field, be they people or their beloved furry companions. Just as the story had offered solace and comfort to its readers, we sought to create a haven where all could find respite from the trials of the world.

As SweetGround took root, it quickly became known not only for its mythical origins but also for its genuine commitment to providing exceptional experiences for pets and their humans. Customers gathered around, not just to shop, but to share stories and advice, united by their shared love for their furry companions and the spirit of community that permeated the store.
And so, the tale of SweetGround unfolded not as a fairy tale, but as a testament to the power of inspiration and the beauty of bringing dreams to life.
From the mythical realms of ancient folklore to the bustling reality of the modern world, the spirit of SweetGround endured—a guiding light for all who sought connection, compassion, and the joy of life with their furry friends.

We Value Your Needs

And as the sun set on another day at SweetGround, the sanctuary continued to thrive as a hub of connection and community.
Here, visitors could not only find the perfect items for their furry companions but also discover treasures that catered to their own needs.

For at SweetGround, our aim was to fulfill not just the desires of pets, but also the needs of their devoted owners. After all, the bond between human and animal is one of mutual care and companionship, and our store reflected that ethos in every corner.
But SweetGround was more than just a place to shop; it was a source of knowledge and insight for pet owners seeking to enrich their lives with the latest trends and expert advice.

Through our blog, we shared our findings on a variety of topics, from pet healthcare to the newest trends in pet style, and even updates on relevant policies and regulations. Whether you were a seasoned pet parent or a newcomer to the world of animal companionship, our articles offered valuable information and guidance to help you navigate the diverse and ever-evolving field of pet care.

So come, wander through the aisles of SweetGround, where the spirit of the original story lives on in every wag of a tail and purr of contentment. Discover a world where the bond between human and animal is celebrated, where every visitor is welcomed with open arms, and where the journey of pet ownership is filled with joy, knowledge, and endless possibilities.

Animal-Care Institution

  • American Society for the Prevention of Cruelty to Animals (ASPCA)

    Rescue and placement, public policy advocacy, legal advocacy, animal health services, community outreach, and education.

  • Humane Society of the United States (HSUS)

    Advocacy and public policy, rescue and care, wildlife protection, farm animal welfare, humane education, and disaster response.

  • Best Friends Animal Society

    Animal rescue and adoption, spay/neuter initiatives, community cat programs, animal sanctuary, and advocacy.

  • People for the Ethical Treatment of Animals (PETA)

    Investigations, rescue and fieldwork, advocacy and campaigns, youth outreach, and corporate outreach.

  • PetSmart Charities

    Adoption centers, spay/neuter programs, emergency relief, foster care, and community engagement.

"Shop with Heart, Give with Love."

At SweetGround, we believe in more than just providing top-quality products for your beloved pets. We believe in giving back and making a difference in the lives of animals in need. That's why we're thrilled to announce our upcoming charity event, where every purchase you make helps us support pet-care institutions across the country.

When you shop with us during this special event, we'll donate 5% of our income to a pet-care institution of your choice. Whether it's providing shelter, medical care, or finding forever homes for furry friends, your contribution will make a real impact.

But that's not all - we want you to be part of the decision-making process. Simply drop us an email telling us which charity you'd like us to support, and we'll make sure your voice is heard. Together, we can make a difference in the lives of pets in need.

Join us in spreading love and compassion to animals everywhere. Let's make this event a celebration of kindness and generosity that touches the hearts of pets and pet lovers alike!